ITVFest/NATAS Panel “Where Digital Content Creates Revenue”
Saturday, September 27th 4pm
The panel/showcase location is the Dover Forge II tent on the festival map.
9th Annual Independent Television and Film Festival
In 2006-2007, NATAS began to recognize online content as Emmy eligible. We have seen the industry change, grow and respond to how digital content becomes part of the “business”. Affiliates make news versions for the web; cable channels create digital portals for behind the scenes or cutting room floor; indie provider push mobile apps and newspapers/radio stations are in the game. What make viewers tune in or click on – good content? Digital content is growing rapidly. How does each facet of the industry use tech to push the boundaries of the creative process? Change how production is executed from a traditional form. As well, how it develops new business models for Exec Producers?
1. Design – what content works best for digital delivery
2. News – multiplatform & immediate
3. Entertainment – content repurposing & expanded ROI
4. Distribution – strategically pinpointed & high speed
1) Steve Porter/Porterhouse Media
2) Kevin Deane/NH1.com
3) Allan Guilbeault/Total Scope Marketing
MC: Tim Egan/NATAS New England & Moody Street TV
Logistics: For staging & A/V it has a stage with chairs, handheld mics, 2 plasma TV screens that can play DVDs and we do have wireless in the tent. Computer or video on thumb drive can be tied into system for playback.
The ITV Festival Exec Director is Philip Gilpin: email@example.com
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